December 3, 2022


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Best dating sites and apps for working professionals in 2022

2 min read

Read our full review of Zoosk.

The gist: Zoosk(opens in a new tab) is the app that can read between the lines to figure out what you need — and it makes it super easy to get going with signup taking just three to five minutes. Once you log in, just fill in some basic info (body type, education, religion, and a brief “about me” bio), and you’re free to start browsing profiles. However, there are other optional questions designed to let other singles know exactly what you’re looking for, so you can spend as much or as little time as you want answering them. Zoosk then “observes” who you’ve liked or clicked on on the app to curate more compatible matches going forward. 

Once you’re ready to go, the dating site gives you a variety of interactive options, from sending hearts and smileys, to a swipe-like yes or no feature, to showing you which users have viewed your profile and those who are currently online. In a strike against catfishing, Zoosk allows members to verify their profiles through video, in order to show that they actually look like their pics. If you don’t verify it, you can’t use the app to find matches. 

In theory, this should be a great app. But in practice, there are more than a few weird things about the app, like the interface itself: It looks very much like old Facebook, and everything from the name to the graphics just seem a little off. There’s also the ability to send digital gifts, which are featured on the recipient’s profile. You can use real money to buy online gifts and send them, like a picture of a bottle of wine (why not just ask them out for the real deal?) or a diamond ring (why would you send that to someone you’re still just flirting with?). And why would you want everyone to see them? 

Maybe most confusing is that despite boasting over 40 million members, Zoosk is filled with dead profiles, all but defeating the purpose of going online to meet someone in the first place.

Why it should work: Like Match, Zoosk gives you a wide variety of options in terms of finding other single people. Then, it actually analyzes your interactions and uses them to find you more matches you’ll like. It also screens out people who are just there to flirt and not take it further by restricting its messaging function to premium users only — so if someone’s paying to be able to messages, chances are they’re looking forward to a chance to connect in the real world, too. 

But again, if there aren’t many active, real profiles out there, it doesn’t really matter how much time the algorithm should save you — in the end, it’s much more likely to waste it.

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